AUTOMOTIVE AND PETROLEUM

We havein-depth experience of conducting research in the Automotive and Petroleum sector in China and Asia Pacific, and also in the US and Europe. Over the past 12 years we have surveyed a wide range of respondents including private car owners, commercial vehicle owners, dealers, automotive manufacturers, motorcycle users, automotive journalists and PR companies etc.

INDUSTRY SECTORS

Sedan
SUV
MPV
Mini-Van
Truck
Commercial Vehicle
Tires
Fuels
Passenger car parts
Commercial vehicle parts
Vehicle audio equipment
Motorcycle

TYPES OF SURVEYS

Customer Satisfaction, Loyalty and Advocacy
Brand Equity
Media & Advertising
Brand and Ad Tracking
Sales & Marketing Effectiveness
New Product Design & Development / Car Clinic
Market Positioning
Market Segmentation
Market Potential Study
Pricing Surveys
Mystery Shopping
Feasibility Studies
Syndicated Surveys

SURVEY EXAMPLES

Prototype Car Clinic for a major US automotive client in China
Product Positioning Car Clinic Study for a major US automotive client in China
Sales and After Sales Satisfaction Quarterly Tracking Survey Among Sedan Customerin China
Sales and After Sales Satisfaction Quarterly Tracking Survey Among Commercial Light Truck Customer in China