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AUTOMOTIVE AND PETROLEUM

We havein-depth experience of conducting research in the Automotive and Petroleum sector in China and Asia Pacific, and also in the US and Europe. Over the past 12 years we have surveyed a wide range of respondents including private car owners, commercial vehicle owners, dealers, automotive manufacturers, motorcycle users, automotive journalists and PR companies etc.


INDUSTRY SECTORS

  • Sedan
  • SUV
  • MPV
  • Mini-Van
  • Truck
  • Commercial Vehicle
  • Tires
  • Fuels
  • Passenger car parts
  • Commercial vehicle parts
  • Vehicle audio equipment
  • Motorcycle

TYPES OF SURVEYS

  • Customer Satisfaction, Loyalty and Advocacy
  • Brand Equity
  • Media & Advertising
  • Brand and Ad Tracking
  • Sales & Marketing Effectiveness
  • New Product Design & Development / Car Clinic
  • Market Positioning
  • Market Segmentation
  • Market Potential Study
  • Pricing Surveys
  • Mystery Shopping
  • Feasibility Studies
  • Syndicated Surveys

SURVEY EXAMPLES

  • Prototype Car Clinic for a major US automotive client in China
  • Product Positioning Car Clinic Study for a major US automotive client in China
  • Sales and After Sales Satisfaction Quarterly Tracking Survey Among Sedan Customerin China
  • Sales and After Sales Satisfaction Quarterly Tracking Survey Among Commercial Light Truck Customer in China