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TRAVEL & TOURISM

We have in-depth knowledge of the travel and tourism industry. We have over 25 years experience of conducting research for Hotels, Airlines, Airports, Tourist Boards, Car Rental, Cruise Lines, Cruise Ports, Ferries, Travel Agents, OTAs, Credit Card Companies and other firms working in the travel sector and thus we understand the specific needs of the travel trade.


SURVEY EXAMPLES

  • How To Attract and Cater to Chinese Luxury Tourists
  • Market Positioning Study for an OTA in China
  • Branding Study for a Coach Operator in China
  • Benchmark Survey Among Asia-Pacific Main Airports
  • Brand Equity of Airlines and Hotels Among Chinese Tourists
  • Current and Future Usage of Travel Agents, Telephone and Online Booking
  • Brand Equity of Online Travel Agents
  • Impacts of Closing High Street Outlets and Going Online
  • Customer Satisfaction Survey for European Airports Among Asia-Pacific Airlines
  • Segmentation of European Business Travellers
  • Attitudes and Practices of Women Business Travellers
  • Global Segmentation of Car Rental Customers
  • Client Attitudes Towards Airline Alliances
  • Hotel Feasibility Study in Major Asia-Pacific Capital Cities
  • Pricing Survey for a International Car Rental Group
  • Customer Satisfaction with Cruise Ports
  • Market Segmentation of Duty Free Shoppers at Asia-Pacific Airports
  • Attracting more MICE Business to the UK, US, Germany and Italy

CLIENT SECTORS

  • Airlines
  • Airports
  • Hotels
  • Tourist Boards
  • Car Rental
  • Online Travel Agents
  • High Street Travel Agents
  • Conference Centres

  • Cruise Lines
  • Tour Operators
  • Credit Card Companies
  • Corporate Travel Departments
  • Ferry Companies
  • Ports
  • Train Companies
  • Inbound Operators

CLIENTS

  • Singapore Changi Airport
  • Hong Kong International Airport
  • Mandarin Oriental
  • Shangri-La
  • Emirates
  • Elong.com
  • British Airways
  • New York Port Authority
  • VisitBritain
  • Singapore Tourist Board
  • BAA
  • Frankfurt Airport
  • Ebookers
  • Hertz
  • Port of Barbados
  • Starwood
  • Hilton
  • Marriott
  • Avis
  • Schiphol  Airport

TYPES OF SURVEYS

  • Customer Satisfaction, Loyalty and Advocacy
  • Brand Equity
  • Media & Advertising
  • Ad & Brand Tracking
  • Sales & Marketing Effectiveness
  • New Product Design & Development
  • Market Positioning
  • Market Segmentation
  • Pricing Surveys
  • Mystery Shopping
  • Feasibility Studies
  • Syndicated Surveys

WHITE PAPERS


PUBLISHED REPORTS