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ADVERTISING, MEDIA & PR

We regularly conduct surveys on media and advertising.


SURVEY EXAMPLES

  • Client Satisfaction with Advertising Agencies
  • Client Satisfaction with PR Agencies
  • Client Satisfaction with Market Research Agencies
  • The Effectiveness of Sponsorship & Corporate Hospitality
  • The Effectiveness of Exhibitions
  • Effectiveness of Online Advertising
  • How Asia-Pacific Travel Companies Should Market & Sell to Chinese Luxury Tourists
  • Effective Marketing to HNIs
  • Improving Salesmens’ Conversion Rates
  • Customer Attitudes to Financial Websites
  • Effective Ways of Advertising a New Online Bank
  • Website User Profiling Survey

CLIENTS

  • WPP
  • WCRS
  • J W Thompson
  • Bartle Bogle Hegarty
  • Burston-Marsteller
  • McCann Erickson
  • Ogily & Mather
  • Edelman
  • Ebookers
  • Disney
  • CNN
  • Hakuhodo
  • Financial Times Chinese

TYPES OF SURVEYS

  • Customer Satisfaction, Loyalty and Advocacy
  • Brand Equity
  • Ad Tracking
  • Media & Advertising
  • Sales & Marketing Effectiveness
  • New Product Design & Development
  • Market Positioning
  • Market Segmentation
  • Pricing Surveys
  • Mystery Shopping
  • Feasibility Studies
  • Syndicated Surveys
  • Profiling Survey

WHITE PAPERS